Hi, I’m Sabah
I’m a strategic design and research leader with 9 years of global experience driving mixed-methods UX programs across finance, tech, healthcare, foodservice, and consumer products. I specialize in translating user needs and behavioral insights into product and business impact.
Click below to see skills and methods
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Scroll for select project work
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Drop a note to get in touch
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Click below to see skills and methods 〰️ Scroll for select project work 〰️ Drop a note to get in touch 〰️
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Ethnographic Research | In-Depth Interviews | Contextual Inquiry | Focus Groups & Workshops | Diary Studies | Journey Mapping
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MaxDiff Analysis | Conjoint Analysis | Survey Design & Analysis | Market Sizing | Competitive Analysis
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Screener Writing & Recruitment | Insight Synthesis & Storytelling | Operations Management | Executive Workshop Facilitation
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Miro | Figma | Adobe Suite | Google Workspace | Microsoft Office | Qualtrics | UserTesting | Dscout | Monday | Asana | Tableau | AI & LLM Tools (Claude, Gemini, Perplexity)
Select Projects
Google Cross-Device Authentication
Foodservice | Growth Strategy | Market Sizing
GFS Mexican Restaurant Strategy
Foodservice | Growth Strategy | Market Sizing
Northwestern Mutual Futures
Foodservice | Growth Strategy | Market Sizing
Samsung Retail Experience
Foodservice | Growth Strategy | Market Sizing
National Food Safety Exam Design
Regulated Industry | Growth Strategy | Market Sizing
Duchossois Cancer Care Comm.
Foodservice | Growth Strategy | Market Sizing
Get in Touch.
Whether you have a question, an idea, or just want to say hello, feel free to reach out. Let’s work together.