Hi, I’m Sabah

I’m a strategic design and research leader with 9 years of global experience driving mixed-methods UX programs across finance, tech, healthcare, foodservice, and consumer products. I specialize in translating user needs and behavioral insights into product and business impact.

Click below to see skills and methods

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Scroll for select project work

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Drop a note to get in touch

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Click below to see skills and methods 〰️ Scroll for select project work 〰️ Drop a note to get in touch 〰️

  • Ethnographic Research | In-Depth Interviews | Contextual Inquiry | Focus Groups & Workshops | Diary Studies | Journey Mapping

  • MaxDiff Analysis | Conjoint Analysis | Survey Design & Analysis | Market Sizing | Competitive Analysis

  • Screener Writing & Recruitment | Insight Synthesis & Storytelling | Operations Management | Executive Workshop Facilitation

  • Miro | Figma | Adobe Suite | Google Workspace | Microsoft Office | Qualtrics | UserTesting | Dscout | Monday | Asana | Tableau | AI & LLM Tools (Claude, Gemini, Perplexity)

Select Projects

Google Cross-Device Authentication

Consumer Technology | Security & Trust | Future Visioning

GFS Mexican Restaurant Strategy

Foodservice | Growth Strategy | Market Sizing

Northwestern Mutual Futures

Financial Services | Consumer Trends | Service Innovation

Samsung Retail Experience

Experience Strategy | Consumer Decision-Making

National Food Safety Exam Design

Systems Thinking | Regulated Environments

Duchossois Cancer Care Comm.

Communication Design | Journey Mapping | Healthcare

Get in Touch.

Whether you have a question, an idea, or just want to say hello, feel free to reach out. Let’s work together.